Introduction

This book, in a way, is born out of my daily weblog “Google Blogoscoped” (blog.outer-court.com) and those who read it. Since 2003 I’ve been writing there covering all things Google – not just the fun stuff, but news, discussion, interviews, tutorials, and everything beyond with a relation to search engines. Thanks to those reading along and providing pointers or feedback, I’ve been able to discover more interesting pages and get to know more interesting people around the world than ever before.

CONTENTS
I. ORGANIZING CHAOS ............ 9
II. THE NEW PROPAGANDA......... 19
III. THE NEW PROPAGANDISTS .... 32
IV. THE PSYCHOLOGY OF PUBLIC RELATIONS 47
V. BUSINESS AND THE PUBLIC .... 62
VI. PROPAGANDA AND POLITICAL LEADERSHIP 92
VII. WOMEN'S ACTIVITIES AND PROPAGANDA 115
VIII. PROPAGANDA FOR EDUCATION . . 121
IX. PROPAGANDA IN SOCIAL SERVICE . . 135
X. ART AND SCIENCE.................. 141
XI. THE MECHANICS OF PROPAGANDA . . 150

Preface
1: Introductory
2: The Machine Process
3: Business Enterprise
4: Business Principles
5: Value of Loan Credit
6: Modern Business Capital
7: Theory of Modern Welfare
8: Business Principles in Law and Politics
9: Cultural Incidence of Machine Process
10: Decay of Business Enterprise

Introductory

THE INSTITUTION of a leisure class is found in its best development at the higher stages of the bar barian culture; as, for instance, in feudal Europe or feudal Japan. In such communities the distinction between classes is very rigorously observed; and the feature of most striking economic significance in these class differences is the distinction maintained between the employments proper to the several classes. The upper classes are by custom exempt or excluded from industrial occupations, and are reserved for certain employments to which a degree of honour attaches.